News

Thank you to everyone who supported our Atlas Annual Golf Day on Tuesday, 9th June at North Hants Golf Club!

International Day of Play is a global recognition of the power and importance of play. It is a universal language, a cornerstone of childhood, and a fundamental right that we are committed to protecting for children around the world.

This World Environment Day and World Oceans Day, The Atlas Foundation is celebrating the inspiring work of Little Sports Organisation in Kenya, where young people are leading efforts to tackle plastic pollution, protect marine ecosystems, and create lasting environmental change in their communities.

June is here, and so is another exciting giveaway! This month, we’re keeping the momentum going with a 12 Month Soapscription to BOB.

Today, we are marking Global Accessibility Awareness Day as Atlas Ambassador Richard Austin visited our Atlas South Africa Villager FC Deaf Rugby Programme.

We are marking Mental Health Awareness Week 2026 by amplifying our local partner TackleLondon’s work; using rugby and mentorship to help young people in disadvantaged communities build confidence, resilience, and a sense of belonging.

May is here, and so is another exciting giveaway! This month, we’re keeping the momentum going with a signed AKUMA Ball by Lawrence Dallaglio.

In Kibera, Kenya, change is not just being discussed, it’s being driven forward, on wheels. At the heart of this transformation is the Atlas Digi-AI Bus, a mobile classroom opening doors for girls who have historically been excluded from digital opportunities.

We are delighted to announce our new corporate partnership with Foxton Construction, which is supporting The Atlas Foundation in our mission to improve the lives of children living in extreme poverty around the world.

Today, we celebrate the International Day of Sport for Development and Peace – a global moment to sport’s unique ability to drive inclusion, foster peace, and support sustainable development.

April is here, and so is another exciting giveaway!

This month, we’re keeping the momentum going with a 2021 British and Irish Lions Tour Backpack!

Today, we join people across the Commonwealth in celebrating Commonwealth Day – a moment to recognise the unity, diversity and shared values that connect us all.

March is here, and so is another exciting giveaway!

This month, we’re keeping the momentum going with an iconic Atlas giveaway…. branded bobble hats.

The Atlas Foundation, in partnership with Little Sports Organisation (LSO) and Far & Wild Travel, has launched Sport for the Planet, an initiative that blends sport, education, and environmental action to support disadvantaged young people in Mombasa, Kenya.

Reflecting on the outcomes we achieved in 2025 is a moment of immense pride for everyone connected to The Atlas Foundation.

On 29 January 2026, the Atlas Foundation officially launched the second Atlas Digi Bus – now rebranded as the Digi-AI Bus – marking an important milestone in expanding access to digital education in Kenya.

This month, we’re keeping the momentum going with another unmissable giveaway. Tickets to the World Rugby Museum. Whether you're a dedicated rugby fan or one of our amazing supporters, this is an opportunity to experience rugby through the ages and celebrate the...

On January 20, the first tournament of the year took place as part of the Tag Rugby Coexistence Programme in Haifa, Israel, to mark International Day of Peaceful Coexistence. The event demonstrated how sport can bring young people together across cultural and social divides, even in challenging times.

The Atlas Foundation is proud to announce a new partnership with Far & Wild Travel and our local partner, Little Sports Organisation Kenya. Together, we are supporting disadvantaged children in Mombasa, Kenya, to access safe, high-quality education, giving children a genuine chance to break the cycle of poverty and the opportunity to thrive.

This winter, fields across five locations in India were transformed into hubs of energy, teamwork and possibility as Khelo Rugby delivered its annual Winter Camp.

Our Atlas South Africa Executive Director, and Atlas Trustee, Sue Anderson, has been recognised by His Majesty King Charles III’s New Year’s Honours List, receiving the British Empire Medal (BEM) for her outstanding services to Charity through Sport.

In recognition of over 30 years of raising charitable funds and services to rugby, Richard “Juggler” Austin has been honoured in the 2026 New Years Honours list to become a Member of the Order of the British Empire (MBE).

Happy New Year! Let’s kick off 2026 with a bang! We’re starting the year strong with another unmissable giveaway. A £25 Huel Voucher A huge thank you to HUEL for their generous donation for our giveaway. By joining the Atlas newsletter, you’ll get access to our...